One type of capacity building that local entities usually require is business development. In this regard, the Forestry and Environment Service (Dinas KLH) of Papua Province, supported by FORCLIME, recently held a number of sessions that addressed Basic Training and Coaching on Digital Marketing and eCommerce Management. Under the umbrella of this program, basic training sessions were held from 25 - 28 October 2022 while coaching sessions were held in Jayapura from 23 - 25 November. A total of 40 participants attended these two groups of activities and were representing forest management units (KPH and CDK) working within Papua Province, as well as a number of managers from the Forestry Creative Gallery and forest farmers groups from various FORCLIME-supported villages.
The training and coaching activities differed in several respects. During the basic training sessions, the trainers provided more material/theory-based input to the participants, whereas during the coaching sessions, the participants were expected to play a bigger role by practicing the material/theory that had previously been presented by the trainers.
“The Papua Provincial Government is organizing its forestry sector in an effort to maximize natural resources for communities living around forested areas. According to our data, when compared with timber forest products, which tend to damage forests, non-timber forest products (NTFPs) are more friendly in terms of their ability to protect the forest, however, billions of rupiah can also be generated through the successful management of NTFPs,” explained the Head of the Papua Provincial Forestry and Environment Service, Jan. Jap Ormuseray, S.H, M.Sc., during the opening of the training session. “From the resource personnel, we can learn digital marketing which will in turn help us to market the various NTFPs that are being fostered. This is a solution capable of increasing the incomes of local communities,” Mr. Ormuseray added.
Training participants received input on the following topics: Basic digital marketing, product marketing, social media optimization and eCommerce management through the marketplace.
After the completion of the basic training, further training and mentoring activities will be held in 2023.
For more information, please contact:
Wira Hakim, Advisor for Human Capacity Development
Edy Marbyanto, Strategic Area Manager for Human Capacity Development